Red Earth Commerce

Red Earth Commerce Acquires The Gardener’s Friend


Red Earth Commerce, an Oklahoma Electronic Commerce (E-commerce) company announced today that it has acquired the assets of The Gardener’s Friend ( – a best-selling, top-rated Amazon ( and Shopify (The Gardeners Friends ( Brand and Storefront – from The Valspring Group, Ltd. of Berwick, Nova Scotia, Canada.

The Gardener’s Friend Ratchet Pruners – beloved by Home Gardening Enthusiasts in North America and Europe – are ideally suited to customers with mobility issues, including Arthritis and Carpal Tunnel Syndrome. The product is a top seller in its category on Amazon and sells thousands of units per year in the United States, the United Kingdom, and across the European Union.

“We were so impressed with what Paul has done with The Gardener’s Friend and felt Red Earth Commerce was a natural partner to carry the brand forward,” said Red Earth Commerce CEO Eric Warren. “Building on the strong foundation of the brand, its presence in multiple global markets, and the broad product line, we are confident we can carry it forward to even greater success.”


Read the complete press release here:

Back to blog